"Best Practices"

It is really important to build your following, reputation, and customer's trust! The top three practices I think are most important are the following:

1. Share photos and behind the scenes info about your business. 
2. Listen to your followers. Regulate comments about your company, brand, and products. 
3. Respond to your followers compliments and feedback.

 There are also things or "practices" that one should not do:

1. Make sure your twitter picture is not the egg. Make sure you upload a real graphic from your business. 
2. Just because you are using twitter to advertise your business doesn't mean every tweet has to be about advertising your company. Give away stuff or talk about current issues or things going on in your field. 
3. You should not just update twitter once a week. Twitter is a social media outlet that should be used everyday.