A ‘personal brand’ is in many ways synonymous with your reputation. It refers to the way other people see you, as defined from Skeelie from Skeeliewag.org.
On Skeelie's website are some good advice for how to start your own personal brand.
Skeelie explains, your personal brand is composed of your public actions and output in three main areas:
- What you're 'about' - Think about the key ideas you would want people to associate with you.
- Expertise - Every good brand involves the notion of expertise. Nike brand themselves as experts in creating quality and fashionable sportswear.
- Your style - This is not so much what you communicate about yourself, but rather, how you do it. Are you kind and unusually enthusiastic, witty and raw, or confident and crusading?
There are many tools out there to help you monitor your brand! Check out the tools below!
- Google Email Alert System - Get an email alert to send to your email when certain keywords and phrases.
- SocialMention - This allows you to "easily track and measure what people are saying about you, your company, a new product or any topic across the web's social media landscape in real time".
- Tweet Deck - view multiple conversations and searches from one location.
- Technorati - monitor the blogsphere for what bloggers are posting about you.
Used responsibly, tools like YouTube, Twitter and Facebook can be wielded to increase awareness about pressing international issues.
For more on personal branding, check out Mashable's Personal Branding 101 article.
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